Accor will overhaul organizational model for European operations

12/10/2012 | TravelPulse

Accor Hotels will adopt a new brand-based organizational structure for its hotels in Europe starting Jan. 1, the company says. The new model affects Accor's eight European hotel chains -- Ibis, Ibis Budget, Ibis Styles, Novotel, Suite Novotel, Mercure, MGallery and Pullman -- which total nearly 2,000 properties. "This organization structure will enable us to develop first-rate specialists in each market segment and rely on teams that are entirely focused on their brands and have perfect knowledge of both their customers and their competitors," said Yann Caillère, president and chief operating officer.

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