Arm & Hammer taps mobile coupons to drive holiday sales

12/10/2012 | Mobile Marketing Magazine

Arm & Hammer baking soda is offering a $10-off coupon for 1800Flowers.com to customers who use their mobile device to provide proof of purchase. The campaign is powered by Snipp Interactive's Mobile Purchase Validation, designed as a cost-effective solution for marketers and providing ease of use, immediacy and transparency for customers.

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