Customers like social for pre-sales outreach, study says

12/10/2012 | eMarketer

Online shoppers say they prefer to use social media during the "awareness" stage of the purchasing process, when they're learning about products or seeking out promotions, according to a Capgemini study. Live chats, e-mail and mobile applications are among the tools seen as more useful for making purchases, tracking shipments and for after-sales care, the study found.

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