Customers like social for pre-sales outreach, study says

12/10/2012 | eMarketer

Online shoppers say they prefer to use social media during the "awareness" stage of the purchasing process, when they're learning about products or seeking out promotions, according to a Capgemini study. Live chats, e-mail and mobile applications are among the tools seen as more useful for making purchases, tracking shipments and for after-sales care, the study found.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY