How to use quality content to strengthen your brand

12/10/2012 | DMNews

Creating quality content and finding the right outlets to distribute it are crucial for business-to-business brands wanting to make a strong impression on audiences, Schubert Communications President Richard Carango writes. Carango recommends a three-pronged method: "Build interest, build confidence, and build relationships." For each of those objectives, he recommends several specific tools -- such as search-engine-marketing for generating brand interest and blogs for helping develop relationships with buyers.

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