How to use quality content to strengthen your brand

12/10/2012 | DMNews

Creating quality content and finding the right outlets to distribute it are crucial for business-to-business brands wanting to make a strong impression on audiences, Schubert Communications President Richard Carango writes. Carango recommends a three-pronged method: "Build interest, build confidence, and build relationships." For each of those objectives, he recommends several specific tools -- such as search-engine-marketing for generating brand interest and blogs for helping develop relationships with buyers.

View Full Article in:

DMNews

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL