Siemens' Plantville game engineers a real following

12/10/2012 | B2B Lead Generation Blog

Siemens' Plantville online game has attracted 23,000 engineers playing about 14 minutes per session since its launch in March 2011. The game was farmed out to outside creative agencies working with the company to ensure game play served up helpful best practices, then Siemens rigorously tested it for playability and accuracy, says Catherine Derkosh, the company's director of marketing communications.

View Full Article in:

B2B Lead Generation Blog

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX