Siemens' Plantville online game has attracted 23,000 engineers playing about 14 minutes per session since its launch in March 2011. The game was farmed out to outside creative agencies working with the company to ensure game play served up helpful best practices, then Siemens rigorously tested it for playability and accuracy, says Catherine Derkosh, the company's director of marketing communications.
Siemens' Plantville game engineers a real following
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