Social media fails to get a bigger chunk of pharma budgets

12/10/2012 |

The number of drugmaker employees using social media rose 36% from 2011 to 2012, but about half of drugmakers spent 5% or less of their budgets on social media in 2012, according to a Cegedim survey. Fewer drugmakers said marketing and brand teams led the pace of change over the same period, while executive management was seen as the primary driver of technology changes, the survey found.

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