Starbucks touts big plans for Teavana

12/10/2012 | Wall Street Journal, The

Starbucks is on track to complete its $620 million acquisition of tea company Teavana, despite skepticism from some analysts. Starbucks sees growth potential with new, urban tea shops modeled after the company's coffee shops and opportunities to drive customers to both brands by combining loyalty programs and social and mobile efforts, said CEO Howard Schultz.

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Wall Street Journal, The

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