Clubs can attract families through youth fitness programs

12/10/2013 | Club Business International

The growing health concerns of overweight and inactive youth present a potentially profitable opportunity for clubs to initiate youth fitness programs designed to lure children off the couch and into a healthy lifestyle. "With programs that address the needs of youth, clubs can help spark a lifelong interest in physical activity that, hopefully, will carry over into adulthood," says Avery Faigenbaum, an expert in pediatric exercise. "The key is to teach children how to be physical active, while increasing their confidence in their physical abilities."

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Club Business International