Etisalat expands m-commerce service to West Africa

12/10/2013 | Mobile Marketing Magazine

Benin is the newest market for Etisalat's mobile commerce and digital-wallet service Flous. "By bringing banking to the unbanked, we are investing in communities and giving them the tools to flourish and thrive. This is especially relevant for Benin, as the market for financial services has yet to fully mature," said Khalifa Al Shamsi, Etisalat's chief digital services officer.

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