Building a successful and engaging Facebook page for your business begins by avoiding using a personal page to represent your brand, writes Ginny Soskey. Think carefully about how to time your posts so your followers are most likely to see them, but be careful not to overdo any single format or risk alienating fans. Remember also to occasionally post content that's simply fun and engaging for its own sake, rather than just content aimed at lead generation, Soskey advises.
Tips for building an engagement-oriented Facebook business page
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