Retailers careful to distinguish online pitches from spam

12/11/2003 | Pittsburgh Post-Gazette

Retailers are being careful about the type of e-mail messages they're sending to their customers this holiday season, with most using a "free shipping" pitch. Worried about the appearance of spam, retailers send e-mails only to subscribed customers, gauge to ensure they're not sending too much and send messages that won't freeze computers.

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Pittsburgh Post-Gazette

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