"The Office" maximizes its audience

12/11/2006 | Chicago Tribune (tiered subscription model)

While the NBC comedy "The Office" doesn't rank among the top 40 broadcast programs in terms of total viewership, it has been able to thrive because of its accessibility across multiple platforms and because of its willingness to integrate clever, unobtrusive product placements into show storylines. Executive producer Ben Silverman said that revenue the placements and episode sales on iTunes are "economic opportunities that incentivize the network to keep supporting the show and financing it."

View Full Article in:

Chicago Tribune (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide