"The Office" maximizes its audience

12/11/2006 | Chicago Tribune (tiered subscription model)

While the NBC comedy "The Office" doesn't rank among the top 40 broadcast programs in terms of total viewership, it has been able to thrive because of its accessibility across multiple platforms and because of its willingness to integrate clever, unobtrusive product placements into show storylines. Executive producer Ben Silverman said that revenue the placements and episode sales on iTunes are "economic opportunities that incentivize the network to keep supporting the show and financing it."

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