For Wal-Mart, a return to marketing roots

12/11/2006 | International Herald Tribune

Wal-Mart Stores' abrupt dismissal of Julie Roehm, senior vice president of marketing communications, signaled to many retail observers a decisive break with plans for edgy, upscale marketing and a return to the uncomplicated emphasis on rock-bottom prices. In interviews, Roehm suggested her high-energy personality made her stand out at the conservative company.

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International Herald Tribune

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