Coke considering Super Bowl play

12/11/2007 | Advertising Age (tiered subscription model)

Coca-Cola Co., having generated considerable buzz earlier this year with its first Super Bowl spots in eight years, reportedly is considering signing up for the 2008 edition. Coke rival PepsiCo long dominated the big game's ad playing field, but that's no longer the case since Coke's return, according to this article.

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