LG names new global agency partners

12/11/2007 | Adweek

LG Electronics has selected WPP Group shops MindShare and Young & Rubicam and Publicis Groupe's Publicis Modem, each handling a portion of the ad account. They will work together with Publicis' Bartle Bogle Hegarty, London, which earlier this month was tapped to handle its worldwide branding strategy, product creative and marketing communications.

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