Kraft CEO: Consumers "coming home to Kraft"

12/11/2008 | USA Today

Irene Rosenfeld, CEO of Kraft Foods, said the softening economy has prompted people to eat at home more, turning to Kraft products such as DiGiorno pizza, Crystal Light powdered beverages and Oscar Mayer meats. "We have spent the last couple of years investing in the quality of our brands, the marketing of our brands and our innovation pipeline," she said.

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