New PepsiCo campaign embraces "optimistic" generation

12/11/2008 | Advertising Age (tiered subscription model)

A survey commissioned by PepsiCo Inc. found that the generation born between 1980 and 1990 is particularly hopeful about the future, with 95% agreeing that it is important to maintain a positive outlook on life. A new campaign from TBWA/Chiat/Day, Playa Del Rey, Calif., "reflects that optimism like never before," said Dave Burwick, PepsiCo's chief marketing officer.

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