Stadium sponsors getting more than signs for their investments

12/11/2008 | NYTimes.com

The Indianapolis Colts are among the teams taking stadium sponsorships to a whole new level, with their new facility offering gas pumps sponsored by Lucas Oil, airplane seats in the AirTran Airways food court and displays of appliances from a local store and cars from Chevrolet. "In today's world of a very crowded advertising marketplace, it's very important for facilities to provide the brands and companies they're associating with a lot more than just signs and tickets," said David Abrutyn, senior vice president for consulting at IMG Worldwide.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC