Marketers tout success of online Kiss concert

12/11/2009 | Advertising Age (tiered subscription model)

The Nov. 25 online showing by Ustream of the final concert of Kiss' "35 Alive" tour generated more than 2 million views and made Twitter's list of trending topics. The branded entertainment presentation had as its exclusive sponsor Anheuser-Busch, which placed a logo for its Bud Light Golden Wheat product in the corner of the screen, and Activision, which used a text scroll to promote a Kiss "Track Pack" for "Guitar Hero 5."

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