9 ways to beef up your marketing e-mails

12/11/2012 | B2C Marketing Insider

E-mail marketing campaigns need high-quality content to succeed, writes Jennifer Wong. An effective e-mail is clearly and accurately written with a consistent message and inspires confidence and conveys credibility, Wong notes. Personalizing your mail, including a call to action and asking for feedback will improve chances of reaching readers, she adds.

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