Booz offers digital-marketing diagnostic tools for CMOs

12/11/2012 | Strategy+Business online (free registration)

Most companies still aren't making the most of digital marketing, write Booz & Co. partners Matthew Egol, Christopher Vollmer and Klaus Hoelbling. To put that right, their company created a self-guided online survey to help top marketing executives figure out where their companies' digital efforts are falling short. "A digital marketing plan aligned with your company's strategy can be a game changer for your business," the authors write.

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