Demonstration videos are at heart of Unilever Dove mobile campaign

12/11/2012 | Mobile Marketer

Short videos that show how Unilever's Dove products stack up against major competitors are the centerpiece of a mobile campaign offered via Apple's iAd network. Consumers tapping on the ad go to a site where they can view a succession of comparison tests by shaking their device to progress from one video to the next. They can also click through to buy Dove products from select major online retailers.

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