Demonstration videos are at heart of Unilever Dove mobile campaign

12/11/2012 | Mobile Marketer

Short videos that show how Unilever's Dove products stack up against major competitors are the centerpiece of a mobile campaign offered via Apple's iAd network. Consumers tapping on the ad go to a site where they can view a succession of comparison tests by shaking their device to progress from one video to the next. They can also click through to buy Dove products from select major online retailers.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA