Mobile demand driven by location, rich-media ads

12/11/2012 | MediaPost Communications

Demand for location-enabled mobile ads is rising 30% a month while rich-media ad impressions are growing 19% a month, with the two kinds of ads helping drive 24% monthly growth in mobile ad spending from May through October, says mobile exchange Nexage. Rich-media and video ads make up 26% of its exchange traffic, Nexage notes.

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