Less than a quarter of brands are using online video ads as part of their marketing mix, and only about 1 in 10 brands is relying exclusively on online-video campaigns, according to a Kantar Media study. Internet communications and travel-industry brands were the most likely to embrace an online-only marketing strategy, the study found.
Most brands are still wary of online-video ads, survey finds
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||