Planning a Groupon deal? Be prepared to please

12/11/2012 | Andy Sernovitz blog

Many businesses that offer a Groupon deal find themselves with a pile of bad reviews rather than a crowd of excited new customers afterwards, Andy Sernovitz writes. To avoid that, make sure every Groupon-wielding customer has a great first experience and don't offer discounts you'll regret. "My theory is that most small businesses aren't prepared to provide a word-of-mouth-worthy experience for a flood of new customers (and they often blame Groupon unfairly)," he writes.

View Full Article in:

Andy Sernovitz blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA