Why Google+ Communities is a big deal for brands

12/11/2012 | eConsultancy.com

Google+ Communities is similar to Facebook's and LinkedIn's Groups features, but that doesn't mean it should be an afterthought for marketers, Danny Whatmough writes. "There's also little doubt that this information will be used to optimise search. ... [T]hat extends the influence of Communities far beyond what is possible with Facebook and LinkedIn Groups," Whatmough writes.

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