Why iOS 6 is a big deal for mobile marketers

12/11/2012 | MediaPost Communications

Apple's latest mobile operating system, iOS 6, introduces the Advertising Identifier, a cookie-like tag that offers device-specific tracking, while still allowing consumers the ability to opt out. That's a big deal for marketers and puts pressure on Google to come up with a similar solution for Android-based devices, writes Scott Swanson. "Behavioral targeting in mobile (without using personally identifiable information) had been a pipe dream, but now it's a very immediate and promising reality," he writes.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO