WOMM best practices: The art of rewarding one's advocates

12/11/2012 | Fourth Source (U.K.)

Some recent marketing reports have suggested that word-of-mouth marketing influences between 20% and 50% of all sales. But while the effectiveness of WOMM is becoming increasingly clear, many companies are struggling to figure out "how or even whether to reward consumers for word-of-mouth sales and leads," Dan Cohen writes. Among Cohen's recommendations: Invite online shoppers to act as "micro-affiliates" and reward them with discounts for boosting brand traffic. Give proper credit to any third parties who help you lift sales. And above all, be transparent about your marketing tactics.

View Full Article in:

Fourth Source (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA