Dunkin' makes over menu in India to boost sales

12/11/2013 | Economic Times (India), The

Dunkin' Donuts has launched a major makeover of its menu in India, 18 months after opening there in partnership with Jubilant FoodWorks. India's consumers don't buy enough doughnuts to keep the stores growing, retail experts say, and new items including yam patties, bagel buns, and mutton and corn burgers, along with a slightly more sophisticated look to the stores, are aimed at winning young adult consumers from quickserve chains including McDonald's and KFC.

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Economic Times (India), The

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