Study finds public support for personalized medicine tools

12/11/2013 | Drug Store News

An Intel survey revealed more than 70% of respondents were open to personalized medicine tools such as data-collecting sensors, while 66% expressed a preference for customized medical treatments based on their genetic profile or other biological information. Researchers also found high willingness to anonymously share personal health data to fuel research that could lower costs, with 84% of people saying they would do so.

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