Holiday shoppers greeted by new wave of Web ads

12/12/2005 | Palm Beach Post (Fla.), The

Casual Web surfers who go online to shop this holiday season will notice a proliferation of video ads, floating ads and old-fashioned banner and contextual ads. As Interactive Advertising Bureau president and CEO Greg Stuart told a reporter: "The Web has become a mass medium. It opens up the creative palate in a bigger and broader way."

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Palm Beach Post (Fla.), The

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