Marketers still applying for "The Apprentice"

12/12/2006 | Mediaweek

Although ratings are down for NBC's "The Apprentice," marketers seeking product placement continue to show strong interest in the Donald Trump-led reality series. For the new season starting in January, Dial, the first brand to sponsor two episodes in a single season, leads a list of marketers, including AMC Entertainment, GNC, Lexus and Priceline.com.

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