New Coke COO to bring winning Coke strategy to U.S.

12/12/2006 | Wall Street Journal, The

Muhtar Kent, who was promoted to the position of president and chief operating officer of Coca-Cola last week, believes that U.S. soda sales can rebound with the help of strategies he has applied successfully in Australia and Western Europe. Kent wants to develop a "winning culture" in the U.S. and "focus on what the consumer wants."

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