Stores boost in-store, product promotions to bring in holiday traffic

12/12/2007 | Honolulu Advertiser, The

Retailers attempting to offset low holiday shopper traffic are using eye-catching packaging and in-store promotions to try to improve sales for the season. Strategies include designing appealing merchandise displays and placing discount products at store entrances, as well as providing incentives such as coupons that have to be redeemed in December, $10 gift cards for $50 purchases and sweepstakes with alluring prizes.

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Honolulu Advertiser, The

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