Ad networks have dual effect for Web publishers

12/12/2008 | ClickZ

The growth of ad networks as well as increased Web inventory, fueled by the explosion of social-network pages, is driving down the price of nonpremium online inventory, according to panelists at this week's UBS Global Media and Communications Conference in New York. UGO Entertainment founder J. Moses said, "No one would have predicted that better tools would produce a lower yield for publishers, and that is exactly what has happened."

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