Encourage multibrand franchisor growth by optimizing franchisee talents

12/12/2008

While many unique opportunities face franchise systems that operate multiple brands, many challenges also arise. "Companies that operate multiple brands and decide to expand through franchising should be prepared for the benefits and challenges each type can provide, and be able to motivate each franchisee according to the goals set for the brand and franchisor, and the culture and characteristics of the franchisee," writes Brinker International's Michelle Parks in Franchising World magazine.

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