Raymond, an apparel maker and retailer, is expanding by targeting cities with populations of less than 1 million to capitalise on lower real estate expenses and avoid being squeezed out. Raymond plans to add 50 stores to the 390 locations it runs. "We see good business opportunity in smaller cities. We have [a] large assortment of products such as fabrics, ready-made garments to cater to the demand of the population there," said Aniruddha Deshmukh, president of retail at Raymond.
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