Why publishers need to pick their third-party login platform

12/12/2008 | Advertising Age (tiered subscription model)

David Berkowitz, director of emerging media for 360i, offers pointers for publishers to choose among the three major third-party logins offered by Google, Facebook and MySpace. Among the benefits of such platforms for publishers "is the potential for much richer and deeper engagement from a large population of visitors that might not have registered at all," Berkowitz writes. "They also gain opportunities to attract new visitors."

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