Venture capitalists are used to funding companies led by people that look like them, which predominantly means highly educated white men, says startup coach Pemo Theodore, but that is beginning to change. Her biggest tip for female entrepreneurs: be yourself. "The women that I've seen that do best are women who are absolutely willing to embrace who they are," she said. "There is absolutely no attempt at being tougher than the boys ... unless that's who you are."
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