Coach opens online pop-up in China

12/12/2011 | Women's Wear Daily (subscription required)

Coach launched a temporary online store this week on China's Taobao Mall, a monthlong experiment aimed at offering the luxury brand insight into the shopping preferences of China's consumers. The move comes as Coach gears up to open 30 brick-and-mortar stores in China and plans to grab 10% of the luxury handbag market there by 2014.

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