ESPN and People top list of mobile magazines

12/12/2011 | Adweek

Magazine brands associated with ESPN, People, WebMD, Sports Illustrated and TV Guide topped the list of mobile consumption, per an Affinity study. Nineteen brands reach more than a million smartphone users a month. About 29 million people, one third of the smartphone universe, are reading magazines that way, while an eMarketer study points to declining print-consumption time.

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