GOP primary campaigns set stage for digital battle in 2012

12/12/2011 | WBUR-FM (Boston)

The Republican presidential hopefuls are using ever more sophisticated strategies, and a few black-hat tricks, to get their messages out online. Campaigns have bought Facebook and Google ads linked to their rivals' names, have created hyper-local mobile campaigns linked to specific events such as state fairs, and are using tracking tools to serve up relevant ads as supporters move from one site to another.

View Full Article in:

WBUR-FM (Boston)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY