How to make Google respect your authority

12/12/2011 | SearchEngineWatch.com

Effective search marketing is a question of authority, writes Eric Enge. To improve your ranking in a sustainable way, you need to develop an authentic and consistent online identity, and to establish yourself as an expert and "influencer" in your chosen niche. "You're competing with way too many people ... Developing authority is a way to stand out -- to people and search engines alike," Enge writes.

View Full Article in:

SearchEngineWatch.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY