2013 CES Brand Matters keynote focuses on the cloud

12/12/2012

The Consumer Electronics Association (CEA)® has announced that executives from American Express, AT&T, Coca-Cola, Salesforce.com, Samsung and Unilever will join the Brand Matters keynote at the 2013 International CES®. The Brand Matters keynote brings together executives from the world’s top brands to discuss how technology and digital platforms are impacting marketing and brand strategy on a global scale. Kicking off with a fireside chat featuring Michael Kassan, chairman and CEO of MediaLink, and Marc Benioff, chairman and CEO of Salesforce.com, the keynote will then feature a spirited panel discussion, featuring top marketers, on the benefits of the cloud to connect with consumers. The keynote is scheduled for 11 a.m. PT on Jan. 9 in the LVH Theater. Read more on CESweb.org.

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