Agents pick suppliers based on product quality, ASTA survey finds

12/12/2012 | TravelPulse

ASTA's 2012 Supplier-Travel Agent Relationship Marketing Report has found that travel agents prioritize suppliers' product quality and reputation when considering them as preferred supplier partners. Ninety-two percent of respondents said "reputation/quality of product" was the most vital consideration when looking for preferred suppliers.

View Full Article in:


Published in Brief: