Is LinkedIn the right showcase for luxury brands?

12/12/2012 | Luxury Daily

Luxury marketers may want to consider LinkedIn as a product showcase tool, writes Erin Shea. Brands can exploit a relatively new, free recommendations feature, allowing them to share links to a product page via their profile updates. Both Jaeger-LeCoultre watches and Mercedes-Benz are luxury brands using LinkedIn. "Brands are counting on the power of user recommendations, which is one of the most powerful tools driving today's e-commerce," says analyst Yuli Ziv, Style Coalition's chief executive.

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