RevMob says A.I.-driven ad targeting puts it above the pack

12/12/2012 | TheNextWeb.com

RevMob is bringing its mobile ad platform to the U.S. The company says its distinguishing feature is an "advanced campaign-targeting algorithm" that uses location, download history and device for more granular segmentation. RevMob "believes its artificial intelligence technology is a big enough differentiator to bring in more advertisers and publishers," Ken Yeung writes.

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