SMS can be a key tool in overall mobile strategy for retailers

12/12/2012 | MobileCommerceDaily.com

Almost 94% of SMS messages are read by recipients, according to data from McCormick Mobile Media, suggesting a big advantage over mobile banner ads, which tend to be ignored, writes Tim Ritchie. Retailers adopting a mobile strategy, however, need a comprehensive approach, within which SMS can be a highly effective component.

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