Wendy's to promote more value pricing in 2013

12/12/2012 | Fox Business

Wendy's plans to develop and promote more lower-priced value offerings next year, in a push to compete with McDonald's and other rivals and revive flat sales, chief financial officer Steve Hare said Wednesday. The chain has been focused on promoting its higher-margin premium offerings, but it will work with franchisees to develop a core 99-cent menu as well as a slightly pricier value menu.

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