Big distillers create exclusive liquors just for bars

12/12/2013 | Boston Globe (tiered subscription model), The

Bars such as Rickhouse in San Francisco are able to offer its customers an exclusive-feeling craft cocktail by using special liquors including Hendrick's Gin's Quinetum, Tanqueray's Malacca and Absolut's Absolut Craft. These liquors are designed specifically for bartenders and are marketed to bars, so customers have to come through the doors for the unique tastes. Rickhouse makes its offering with Quinetum even more exclusive because customers have to know to ask for it.

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Boston Globe (tiered subscription model), The

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